Datum International Development support NGO’s to shape their media narrative and then approach companies seeking to identify local NGO partners for Corporate Social Responsibility (CSR) projects.
The excellent Business News Daily website provides this useful definition:
‘Corporate Social Responsibility (CSR) refers to business practices involving initiatives that benefit society.’
A business’s CSR can encompass a wide variety of tactics, from giving away a portion of a company’s proceeds to charity, to implementing “greener” business operations.
There are a few broad categories of social responsibility that many of today’s businesses are practicing:
- Environmental efforts: One primary focus of corporate social responsibility is the environment. Businesses regardless of size have a large carbon footprint. Any steps they can take to reduce those footprints are considered both good for the company and society as a whole.
- Philanthropy: Businesses also practice social responsibility by donating to national and local charities. Businesses have a lot of resources that can benefit charities and local community programs.
- Ethical labor practices: By treating employees fairly and ethically, companies can also demonstrate their corporate social responsibility. This is especially true of businesses that operate in international locations with labor laws that differ from those in the United States.
- Volunteering: Attending volunteer events says a lot about a company’s sincerity. By doing good deeds without expecting anything in return, companies are able to express their concern for specific issues and support for certain organizations.
Click here to read more: Business News Daily